Lal Design architecture and landscape architecture office was established by Levent Selahattin Pınar in 1998. Pınar started out his professional practice with the optimization of plantations and ornamental plants and experienced the demands of plant diversity on landscapes varying according to countries and markets. He worked on industrial plant production and landscape implementations in Netherlands, Belgium, Italy and Israel in the 90’s. Then, enchanted by the eternal aesthetics of plants, living and breathing structures, reproducing organically in an industrial order, he planted the seeds of Lal Design in Istanbul. Lal Design organized into a stationary office structure in 1998 and specialized in project designs and implementations for plant production, landscape design and environmental engineering. As a result of Kaan Dinkci, who has an educational history on architecture and landscape architecture, joining as a partner in 2011, Lal Design made the transition to large scale stack project productions with teams the cores of which constituted of different university faculties. It gained experience in large scale projects in Istanbul and Baku offices and became a crowded family with its implementation, worksite and design teams as well as consultants from all over the world acting as solution partners as a result of carrying out joint rural and agricultural development projects abroad together with Università degli Studi della Tuscia.
Lal Design took great care to move forward by enabling its behavior-focused attitude to reach higher with its emphatic capabilities and the awareness of becoming a part of this family rather than an approach of business administration. It accomplished almost 200 projects in various centers abroad as well as its domestic projects with its technical expertise the strong cooperation among its operational team. For the Lal Design team, each project has a unique state of internalization. The team defines itself first as a project designer-dreamer and then as an implementer-experiencer. In order words, we can call this team a capable family that has introduced more than 500 plant types to the lands of Azerbaijan by formulating microbial based soil improvers that render the plant adaptation and growth sustainable on the salty soils of the Absheron peninsula despite its high level of waste pollution.
As of 2018, LAL Design undertook the project design and implementation management of more than 7,5 million meters square of land in Azerbaijan, Georgia, Saudi Arabia, Turkish Republic of Northern Cyprus and Turkey. Lal Design continues to carry out its works in its offices in Galata, one of the historical regions of Turkey, and Baku-Gence in Azerbaijan.
In today’s world, where works of creation are not permanent and everything develops in a logarithmic scale, we perceive that most creations are abandoned to an effervescent existence. A way of thinking that comments on how the capital makes all decisions, how the time or speed between supply and demand directly defines added value and what we are harvesting as a result of what kind of a story in the now is an appropriate definition of the labor that the Lal Design Team sets forth. Importance is given to preserving our human and behavior centered approach focusing on sincerity, comradeship and individual awareness for the sustainability of this philosophy. As a result of a production processes that make intensive references to the “blindness of the disengagement between what is real and what is perceived”, which can be called the epidemic of the ages, the state of the participant, who gives a hand to the carrying out of the work, not becoming alienated to himself/herself and the product of his/her labor is solidified with a communal practice. Naturally, this results in an outcome that makes everyone say: “Well done!”